Profitable Podcast Pitching

How to Get Yourself on the Right Podcasts — And Turn Those Spots Into Paying Clients

You should be guesting on podcasts.

You know this. You’ve probably had it on your to-do list for years. Maybe you’ve even been on a few.

But ...

You’ve spent a ton of time pitching, only to never hear anything back.

Or you got on 5 shows, realized 4 of them were thinly-veiled sales pitches, and you got absolutely nothing out of it but a wasted afternoon.

So why bother?

Because podcast pitching is hands-down the most effective marketing method in business today — if you know how to do it right. (And I should know, having been a master copywriter for the past 18 years. I have, quite literally, tried them all.)

  • It builds rapport super fast.

  • It creates a network of new friends excited to share your work.

  • It puts you in front of audiences for years, working for you long after you’ve forgotten the interview.

  • It’s critical for GEO, aka making AI recommend you to people.

  • And, most importantly, it’s far, far more effective than traditional, broadcast-style social media.

    (But of course, you know this. You’ve seen how set-and-forget social media isn’t working anymore. But what’s the alternative? Becoming a TikTok star? Or — shudder — a LinkedIn anecdote guru? Is that really how you want to spend your time 🤢)

Join me, and learn the system I used to book guest spots on 50+ pods a year ... and get 2.5 million views and 1.8 million listens in the past year alone.

Let's do it!

(What could happen in your business if over a MILLION people heard your voice?)


Oh right, and I also got invited to speak at Podmatch’s quarterly conference, booked new clients without ever having to sell them directly, formed a network of hosts who regularly recommend me to their audiences, and created over 3 years of evergreen content, along with a whole bunch of other goodness I could have never predicted.

Receipts:

11 episodes on the Biz Book Broadcast, 108,000 listens per episode in the first month alone

Amazing Authorities, 45.3k social media following

Adrienne Barker Speaks, 26.8k social media following

The Grampion, 30.6k social media following, 305,000 impressions and 8617 views on YouTube alone in the first few weeks

She Is a Leader, 14k social media following

Call the Damn Leads, 17k social media following

Podcasting Made Simple Live, 10.9k social media following

Catalytic Leadership, 7.7k social media following

Success in Mind, 13k social media following

You can do this.

Join me on August 12th for Profitable Podcast Pitching, and learn:

  • Pitching strategy, and the reframe that makes it not annoying.

    This completely different way of looking at the pitching process makes it SO much more effective.

  • How to quickly create personalized podcast pitches that get you booked.

    I'll show you how to create high-value pitches that have hosts actually excited to talk to you. AND, we'll live-write your first pitch right there on the call, so you can get my expert copywriter eyes on it!

    Introvert like me? Panic not. You can send me your pitch any time in the month after the workshop, and I’ll edit it with you via email.

  • The key to making guest spots convert.

    I'll walk you through what to do before, during, and after the show to make your interviews worthwhile.

  • How to tie it all together.

    The step-by-step system that turns podcast guest spots into paying clients.

And of course you’ll be getting all sorts of templates that make it super easy to pitch and follow up.

I don’t believe in teaching theory and then throwing you in the deep end. I want you to walk out of this workshop so very confident in your ability to do this that it becomes a no-brainer. Plus, the follow-up is where the magic is — but almost nobody actually does it. This system makes it not annoying, so you’ll actually do it. And if you do even just this one part, you’ll be so far ahead of the game.

You’re not just getting a training. You’re getting a whole system + everything you need to use it.

August 12th, noon - 1:30 EST

$297

Replay available.

SIGN UP HERE

Want me to just take care of this for you? 

I can do that. I'll happily get you set up with everything you need to easily incorporate profitable podcast guesting in your business. Think: completely customized pitches, talking points, follow-up emails, and a pod strategy designed for your business. (Plus I’ll personally connect you with any podcast host in my database!) Oh and of course I’ll give you the workshop for free … which means that you’re getting $1500 of value for just $1200.

Just grab option 2 in the cart right here, and my master copywriter brains + hands are all yours.

Who I Am and Why You Want to Learn Pitching from Me

I’m Rachel Allen, and I make words make money.

(Which is a pithy way of saying that I’ve been working as a marketing strategist, fractional CMO, and world-class copywriter for decades.)

All my work is about helping people get to the essence of who they are and why someone would say yes to them.

Which is, of course, what pitching is all about. My background as a world-class copywriter is why I’m great at this — and how I know I can get you results.

I’ve worked with hundreds of clients, made millions of dollars for them and for myself. I publish two magazines a year, and have written or edited 19 books and counting. I regularly speak to broadcast audiences of millions, and I’ve taught marketing to people all over the world, including at World Domination Summit, The Hivery, and The One Retreat, one of the UK’s top 10 retreats for women.

My work has led directly to people speaking on the stages of their dreams, forming relationships with top venture capital firms, and receiving national-level honors. I’ve booked out people’s businesses for 6 months in a day, made a client $20K with three emails, and sold product by the literal truckload.

All that to say: I know my stuff. I’ve taught it to everyone from accountants to astrologers, sex workers to scientists.

Now I want to teach it to you.

Not just because it’s incredibly effective. (Though it is.)

Not just because I’m great at teaching it. (Though I am.)

But because I truly, in my heart of hearts, know that words make worlds. The more people who are able to leverage their language, the more possibility exists in the world. I share an idea. You share an idea. We combine them, and poof, look at that. All the sudden, we’re able to change the world.

That can only happen if you’re able to use your words effectively.

I’d love to show you how.

So join me, won’t you?

No lies: 

  • This system is not automated. You can’t just throw this into AI and expect good results. You will have to write some things with your very own fingers.

  • It takes time. (But not nearly as much as you think. I spend less than an hour a week on it.)

  • You will have to kiss some frogs. Most hosts are great. Some suck. But I can show you how to make even the sucky interviews worth your time.

  • You will have to actually connect with people as a human. If my phenomenally introverted heart can do it, so can yours.

As with all things in business, it takes a bit of work, and a bit of time. But you can do that. 

In fact, you’re already doing that on things that won’t give you nearly as much in return. (Ahem, Instagram posts.)

So do yourself a favor and streamline your marketing with a method that pays off in massive social proof, exponential brand awareness, a deep, sustainable network, and access to audiences who need what you’ve got.

SIGN UP HERE

Does all this sound like a lot? Let me just take care of it for you.

I do it for my clients all the time. Come to the training for FREE (or skip and watch it later if you’re busy!) and I’ll craft your pitch, create a bank of talking points for you, write a series of follow-up emails for you, and create a customized podcast pitching strategy that aligns with your business goals, and break it down into weekly tasks that you can easily integrate into your existing workflow. Plus, I’ll personally introduce you to any of the podcast hosts in my database.

Just grab option 2 in the cart right here, and you’re good to go!

Btw, people really love my workshops. Like, really really. You will too:)

FAQs

  • Yes. And I know this because it doesn’t just work for me. I’ve done this process for clients as well — in fact, one client I pitched for got invited to be at Podcasting Made Simple Live after just one week!

    Also, just check out these numbers.

    Since I started focusing on podcast guesting, I’ve:

    - Been on an average of 50 pods a year. 

    - Had just under 2.5 million views from podcast appearances and just over 1.8 million listens to my podcast appearances in the last 12 months alone.

    - Created over 3 years of evergreen content.

    - And spent less than an hour a week pitching.

    You can do this, too. I can't wait to show you how!

  • That sucks, I’m really sorry! And, you’re not alone. Most people know they should be on podcasts, but they don’t really know how to go about it in a way that makes sense for their business, so they end up wasting a bunch of time.

    If you know (1) why YOU’RE doing it — as in, your specific strategy, (2) how to go about it, and (3) what to do before, during, and after the interview, it will work for you.

  • Absolutely. There’s a shocking number of podcasts about super niche industries and so-called “weird” or “boring” topics. Whatever industry you’re in, this pitching process will work for you.

  • I mean, you can. But try it, and see how that works out for you. We’ve all been on the receiving end of a deluge of automated, AI-generated pitches, and what do you do with them? Straight to spam. Unfortunately, a human process requires a bit of humaning.

  • It depends on what kinds of results you’re thinking of, and how much you pitch. It is 100% possible — probable, even — that you’ll get booked on a show within the first week or two of pitching, if you’re actually sending out pitches. I did. My clients do. People I’ve taught this to regularly do.

    That being said, podcast guesting is not a slot machine. You won’t pull a lever and suddenly have a Scrooge McDuck swimming pool of cash. You will, however, instantly have a bank of new content, connect with a bunch of new people, and get in front of new audiences.

    And, the results from podcast guesting last for YEARS. I literally just had a sale the week I’m writing this from a podcast I did five years ago and had, quite frankly, forgotten all about. This is a machine that, once you build it, keeps working indefinitely.

  • Yes. You can 100% be successful at pitching yourself to get on podcasts with this system. Here’s how I know: you already know how to send an email. You are a human, so you have talked to other humans before. You understand the concept of a relationship. You just need the right system to streamline all that into a result.

  • Give it a try and see. If you have an exquisitely trained, highly customized, deeply personal AI that’s got a handle on your voice, personality, and image, IDK, maybe.

    But almost nobody has that. And, even if you do, this is a deeply human process. Just write the emails. It’s not that hard. Let your robot do other things :)

  • You are very welcome to hire me for this — $1200 for me to write your pitch, talking points, follow-up emails, strategy, and workflow — or indeed anything else.

    That being said, this isn’t just a workshop. I don’t believe in just throwing information at you.

    Instead, I’m teaching you a whole system. You won’t just know what to do, you’ll know why you’re doing it, how to think and strategize about it for yourself, as well as how to actually do it.

  • Happily. Just grab option 2 right here and I’ll take care of all of this for you: you’ll get a customized pitch, bank of talking points, series of thank you and follow-up emails, strategic plan, and step-by-step implementation list. Oh, and intros to any of the podcast hosts in my database. (Plus, you’ll get the workshop for free!)

    Alternatively, you can draft a pitch during the workshop and I’ll live edit it then, or any time in the month after the workshop.

  • As long as I still have a Google Drive. If I do ever take them down, I’ll let you know first, so you can download everything.

  • It does. Just ask any of the hundreds of people I’ve interviewed with over the years. Or my clients, who I’ve gotten booked on loads of pods. There’s a lot of flim-flammery on the internet. This is not that.

  • Rachel Allen, marketing strategist, fractional CMO, and copywriter. I make words make money. I said a bunch of stuff about myself further up the page, so if you’re still curious at this point, just email me.

  • Sure! Here’s a cute one, not a brain cell in sight.

    Also, I like that you’re asking weird questions. Take a coupon code out of petty cash.

    Use the code SHOWMETHATCAT and get $50 off :)

  • Right this way, lovely human.