Got clients who aren’t ready for your ghostwriting services?
Send them to me, I’ll send you some money.
You love helping people get their books out into the world.
Which is why it's extra gut-punchy when you get on a call, hear somebody's amazing idea and then see them freak out when they hear your pricing.
Your potential client disappears, you don't get the sale, and that book stays locked in somebody's head for even longer.
What if we could create a win for everyone here?
Send your not-ready-yet clients to me.
They get their book outlined.
You make some dollars, even off of bad-fit leads.
I get some new clients. Win-win-win.
Here's what I'm thinking:
You have people come to you with great ideas, but who aren't quite ready for you? Send them to me.
People show up at your door who can't afford you, but still need a book? Send them to me.
You get someone who kicks your tires, but then realizes they actually want to be more involved with the creation process? Send them to me.
Someone shows up with an absolute mess of a manuscript, and needs someone to sort it out? Send them to me.
I'd love to be your favorite (lucrative) downsell. Every person you send to me who signs up, I send you $1,000.
That's definitely worth sending a couple of swipe emails, yes?
Why you can feel comfortable sending people to me:
I've helped people leverage their language for the past 18 years, and I've written, ghostwritten, or been the developmental editor on 19 books and counting.
I write 3 × 60k word books a year for myself, and for whatever reason, my brain just sees the skeletons of writing.
Plus, when I'm talking outlining, I'm not talking this kind of thing:
I'm talking this:
Fully detailed, well thought out, beautifully structured, and designed to make writing easier than not writing.
It's basically front-loading all the thinking work that goes into writing a book — which, as you know, is the part that drags you down if you try to do it mid-draft.
⬆️⬆️ This is what I do. I not only get the book out of their heads — I make it easier to finish it than not finish it.
How I do it:
I meet the client for 4 sessions of about 90 minutes. They don't have to come prepared. They just have to show up and talk at me.
I'll put together their book arc, outline, chapter summaries, and paragraph-by-paragraph guidance.
(Plus a step-by-step plan unique to the way they work that makes it super easy for them to write the way they need to write, if they're not handing it off.)
I kick it back over to the client and we fill in any gaps. I make sure they're crystal clear on next steps with writing and publication.
They write, or hand it off to a ghostwriter. (Who is now no longer tearing their hair out over the massive pile of "notes" and the three bullet points the client called an "outline".)
Boom. Book.
$9500
(So, you know, less than half the cost of even the lowest-cost ghostwriting.)
The deal:
You send a couple of emails to people you've talked to who passed because of the price, or who you passed on because they weren't ready for you.
I've written some swipes, feel free to send them as-is or modify them. I've also written some social media, feel free to post it, remix it, whatever.
Anybody who signs up for the $9,500 package with me, I send you $1,000.
Sound good?