Well, that was a journey.

Thanks for battling the technology so we could talk! You should be getting a delicious email very soon, but in the meantime, as a quick thanks for all those clicks, here’s one brain-saving thing I teach in all my workshops.

The length of your copy or content should correlate to the financial or cognitive lift you’re asking someone to make.

If you’re selling something or trying to get someone to say yes to something that’s pretty easy to understand, or pretty cheap, keep it short. The harder it is to understand, or the more expensive it is, the longer you need your copy and content to be. So the next time you’re thinking, “Wait, is this sales page/blog post/bio/video/podcast/whatever the right length?” hopefully this will help you out.

Speak soon!

R x