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There Are No Boring Topics — Just Boring Writers

by Rachel Allen | Apr 12, 2019 | Execution, Messaging

One of the coolest things about writing copy and content is that we get to work with some seriously interesting people. Right now, we’ve got someone who styles fashion shows, someone who runs arctic expeditions, a naturopath out to change the way we do health, and an...

Why Your Sales Emails Disappear Into a Black Hole of Nothingness (And How to Fix It.)

by Rachel Allen | Sep 29, 2018 | Execution

There’s nothing quite as dispiriting as taking the time to set up an email campaign, getting the little high five from the Mailchimp monkey, then getting … absolutely nothing in return. And yet, it’s pretty damn common. Some people will tell you that...

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  • Why Doesn’t Anyone Care About What You’re Selling? Because You’re Not Teaching Them How. Here’s The Fix.

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