You Don’t Have to Be Loud. You Just Have to Be Heard.

Let me set the scene. You’re at a crowded party, having a good time, when all of the sudden a guy walks in. You can’t not see him — he’s dressed in bright clothes, has a painfully trendy haircut, and you’re pretty sure you can even spot some guyliner. And just in case...

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You Don’t Have a Niche. You Have a Cop Out.

If you ever want to find out how fast you can make the smallbiz community clutch their pearls, try announcing that your business doesn't have a niche. Because everybody knows you have to have a niche, right? It's one of the first things they teach you in all the...

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Why I Quit the Cult of Hustle

It plays out this way in my head every time. The year is 2037. I'm on Jeopardy, which is, incredibly still going, and even more incredibly, still hosted by an apparently immortal Alex Trebek. The category is "Histeria", which Alex helpfully points out is a charming...

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