Blog

A call to courage

Want to listen to me read this to you? Click here. “We are on the edge of greatness. It's easy to feel that potential, in this moment, as we come to a transition point in a year, starting a whole new decade. But the truth is, we're always there. The difference between...

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Please Don’t Stop. Please Do Pause.

Prefer to hear me read this to you? Listen here. I’ve been running this business for 10 years.   In that time, there’s been a recession. Racist riots. A presidency so hated its start depressed online business for a quarter. And now a global pandemic that has...

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Put the Merit Badges Down

Want to hear me read this to you? Click here. Dig if you will, the picture: It’s 10-ish years ago. Kanye was gonna let Taylor finish at the MTV awards. Harem pants were making their brief resurgence. Shimmery vampires were driving teenyboppers and soccer moms alike...

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The Key to Compelling Writing: Hijacking Elephants

Want to hear me read this to you? Click here. There is sooooooo much written about how to get people’s attention online — from hacks and buzzwords to algorithms and popups and lions and tigers and bears, oh my! But what if you could somehow get somebody’s attention in...

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What is enough?

I’m writing this to you from the back of a taxi. Which is not how I normally like to do things. I henpeck at my phone b/c I am an old person, the autocorrect annoys me relentlessly, and, most importantly, I typically have really good boundaries around my work time and...

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Your words are bottled lightning. Use them accordingly.

“Oh dear god, another fucking cacao ceremony!?” I muttered angrily to myself as I juggled plates and tried to hit the elevator button with my elbow, my office bag weighing down one arm and throwing precariously-balanced cutlery dangerously close to the edge my pile of...

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Three ways to f*cking finish something

I thought I’d go with a more tactical, ripped from the headlines-style post for you this week, because I’ve had a bunch of clients come to me recently struggling to get things finished. (OK, so it’s not *the* headlines, but it’s the headlines of my work life. So...

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Your enthusiasm is irrelevant

The first client I worked with outside a content mill, I closed for a 5 figure contract. What nobody else knew was that while I was on the sales call with them, I was Googling the name of the tasks they were asking me to do because I didn’t know what the fuck a...

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What’s your moonshot?

Want to hear me read this to you instead? Click here. I had trails of melted ice cream running down to my elbows and tears in my eyes. As I watched a hologram of Apollo 11 take off from its projected base on the Washington Monument, my ice cream cone forgotten in my...

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