Blog

You Don’t Have a Niche. You Have a Cop Out.

If you ever want to find out how fast you can make the smallbiz community clutch their pearls, try announcing that your business doesn't have a niche. Because everybody knows you have to have a niche, right? It's one of the first things they teach you in all the...

read more

Why I Quit the Cult of Hustle

It plays out this way in my head every time. The year is 2037. I'm on Jeopardy, which is, incredibly still going, and even more incredibly, still hosted by an apparently immortal Alex Trebek. The category is "Histeria", which Alex helpfully points out is a charming...

read more