Blog

The real stakes of being able to communicate your ideas

Our words seem so insignificant in the day to day. We send a zillion texts, have casual chats, throw something up on Instagram... It all feels light; until it’s not there. Find yourself in a circumstance where you’re silenced, unheard, and your whole being freaks out....

read more

The 2019 State of the Businesses Report

It's here, it's here! I'm thrilled to announce that the 2019 State of the Businesses Report + Artist's Statement is now out and ready for you to read! In it, you'll find an unparalleled level level of transparency about my businesses (so if you've ever been curious...

read more

You Can’t Hack a Relationship

So imagine you’re out somewhere, all dolled up in your Sunday-go-to-meeting best, and suddenly, you see them — the person that fits right into your daydreams of riding off into the sunset and “Til death do us part”. You want them — bad. So what do you do? A. You put...

read more

The Deep and Brilliant Foundation of All Great Ideas

60,000 years ago, give or take a couple ten thousand years, something happened that fundamentally changed the course of the universe. One person looked at another person, and said something. The other person said something back. Conversation started. This changed...

read more

There Are No Boring Topics — Just Boring Writers

One of the coolest things about writing copy and content is that we get to work with some seriously interesting people. Right now, we’ve got someone who styles fashion shows, someone who runs arctic expeditions, a naturopath out to change the way we do health, and an...

read more

You’re Spam Until You Prove Otherwise

In one way, you’d think that nothing would be easier than building a following online. After all, the Internet has radically leveled the communication playing field. It’s no longer 1965 with three TV stations, all manned by old white dudes; anybody can post anything...

read more

You Don’t Have to Be Loud. You Just Have to Be Heard.

Let me set the scene. You’re at a crowded party, having a good time, when all of the sudden a guy walks in. You can’t not see him — he’s dressed in bright clothes, has a painfully trendy haircut, and you’re pretty sure you can even spot some guyliner. And just in case...

read more

You Don’t Have a Niche. You Have a Cop Out.

If you ever want to find out how fast you can make the smallbiz community clutch their pearls, try announcing that your business doesn't have a niche. Because everybody knows you have to have a niche, right? It's one of the first things they teach you in all the...

read more

Why I Quit the Cult of Hustle

It plays out this way in my head every time. The year is 2037. I'm on Jeopardy, which is, incredibly still going, and even more incredibly, still hosted by an apparently immortal Alex Trebek. The category is "Histeria", which Alex helpfully points out is a charming...

read more