by Rachel Allen | Mar 20, 2020 | Uncategorized
Prefer to hear me read this to you? Listen here. I’ve been running this business for 10 years. In that time, there’s been a recession. Racist riots. A presidency so hated its start depressed online business for a quarter. And now a global pandemic that has...
by Rachel Allen | Dec 24, 2019 | Uncategorized
Want to hear me read this to you? Click here. 1. “You’re spam until you prove otherwise.” Researchers have found that we see most people we encounter as objects, rather than full-on humans. This is one reason people are pre-disposed to tune you out. The...
by Rachel Allen | Dec 24, 2019 | Uncategorized
Want to hear me read this to you? Click here. It lumbers into your business, ugly and mishapen, takes your content strategy and crushes it into an amorphous, useless mess. Enter the Frankenavatar. This deadly bastard is what I call situations when you have several...
by Rachel Allen | Dec 24, 2019 | Uncategorized
Want to hear me read this to you? Click here. In 1991, a researcher put a bunch of people into pairs and gave one person in each pair a piece of paper with the title of a very well known song on it — things like The Star Spangled Banner and Twinkle, Twinkle,...
by Rachel Allen | Dec 24, 2019 | Uncategorized
Want to hear me read this to you? Click here. Dig if you will, the picture: It’s 10-ish years ago. Kanye was gonna let Taylor finish at the MTV awards. Harem pants were making their brief resurgence. Shimmery vampires were driving teenyboppers and soccer moms alike...
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