YOU’RE THE EXPERT AT WHAT YOU DO.
We’re the experts at the entirely different skill of talking about that in a way that touches the hearts and minds of people who need what you have. (Whether they know it yet or not.)
Also, Hi! I’m Rachel Allen. I’m the boss around here.
You can be the best in the world at what you do, but if you can’t talk to other people about it in a way that makes them care, it doesn’t matter.
Other people don’t live in your head. They don’t work in your business. They don’t see the effects of your work firsthand. It’s not that they don’t want to care about you––it’s that they just don’t know how to unless you show them. And how do you do that? Through your words.
To other people, your words are, quite literally, your work.
Without a universal translator between your work and your people’s busy, distracted minds, you’re just not going to be able to have the impact, build the market, or make the sales you want to.
Sound like an overstatement? Try this:
Imagine the Happy Birthday song.
You can hear it playing in your head right now, can’t you? The easy repetition of the opening notes, that one part that’s always just a little too high for everyone to sing comfortably, the smile that warms your voice on the last “Happy birthday to you.”
It’s pretty damn obvious that if you were to tap that song out on a table, people would be able to tell what song you have in your head, right?
Very, very wrong.
In fact, only a tiny fraction of people would likely have any idea what you’re thinking –– which sounds ridiculous, because what could be more universal? But the thing is, the tune that’s so head-smackingly clear to you isn’t even on your listener’s radar, making it nearly impossible for them to guess what you’re trying to share with them, much less actually care about it.
If you’re here reading this, chances are the exact same thing is happening with your copy and content.
What seems oh-so-obvious and important to you just isn’t translating to your target market.
If you don’t have the right words, you’re dead in the water, because silence is disconnection. And disconnection? That’s deadly.
Of course, finding those words can be hard when you have a high degree of expertise in a niche area, and exactly zero time to spend figuring out how to write about it in a way that gets people interested, excited, and ready to act.
That’s where we come in.
We are brilliant at taking wildly complex information and distilling it down to only what truly matters to your potential clients so they sit up, pay attention, and think, “These are the people I want to work with!”
Here’s (specifically) why you should hire us:
Every copywriter we hire isn’t just a great writer; they’re also fiercely curious and multi-talented. The kind of people who can seamlessly, happily go from digesting peer-reviewed journal articles and turning them into engaging blog posts to articulating the nuances of heart-led coaching. We work fast, love new ideas, and get inordinately excited by a well-placed comma.
We don’t do wham-bam-thank-you-ma’am copy or content. It’s not our style, and it doesn’t perform. Instead, we’re all about combining the neuroscience of communication with the art of carefully honed empathy to spread the word about your work using beautifully incisive language that leaves your readers breathless and dying for more––and your business’s bottom line looking great.
Here’s what service means to us:
- We’ll do what we say we’ll do. Every. Single. Time.
- We’ll be up front about every single aspect of working with us.
- We won’t bullshit you or pawn you off with pretty sounding words that aren’t actually going to do anything for your business––our words work as hard as you do.
- We’ll nitpick. We’ll Brit-pick. We are obsessive dotters of “I”s and crossers of “T”s. We truly believe that the devotion is in the details––and you’ll see that in our work.
- We’ll get back to you promptly. (You can officially bid the frustrating follow up, “Hey, is my stuff done yet?” email adieu!)
- We’ll treat you like the humans you are, and expect that you do the same for us.
The voice of your business deserves more than “something is better than nothing” copy. More than content written because you read somewhere that you should.
Your words are the bridge between your work and your people––without the right ones, delivered in the right way, to the right people, you might as well just be talking to the wall. (And the wall isn’t about to buy what you’re selling.)
Ready to get your words performing as an asset for your organization? Reach out: