Archives | Bolt from the Blue Copywriting

You’re Spam Until You Prove Otherwise

by Rachel Allen | Mar 29, 2019 | Audience, Messaging

In one way, you’d think that nothing would be easier than building a following online. After all, the Internet has radically leveled the communication playing field. It’s no longer 1965 with three TV stations, all manned by old white dudes; anybody can post anything...

You Don’t Have to Be Loud. You Just Have to Be Heard.

by Rachel Allen | Mar 24, 2019 | Messaging, Strategy

Let me set the scene. You’re at a crowded party, having a good time, when all of the sudden a guy walks in. You can’t not see him — he’s dressed in bright clothes, has a painfully trendy haircut, and you’re pretty sure you can even spot some guyliner. And just in case...