by Rachel Allen | Sep 29, 2018 | Execution
There’s nothing quite as dispiriting as taking the time to set up an email campaign, getting the little high five from the Mailchimp monkey, then getting … absolutely nothing in return. And yet, it’s pretty damn common. Some people will tell you that...
by Rachel Allen | Sep 29, 2018 | Audience
If you ever want to find out how fast you can make the smallbiz community clutch their pearls, try announcing that your business doesn’t have a niche. Because everybody knows you have to have a niche, right? It’s one of the first things they teach you in...
by Rachel Allen | Sep 29, 2018 | Strategy
Fill in the blank: know, like, trust, ______. Buy. It’s buy. But of course you know this, because that process is plastered all over the Internet. So because you love your business and want the best for it, you follow this “common knowledge” process. You come up with...
by Rachel Allen | Sep 29, 2018 | Smallbiz
It plays out this way in my head every time. The year is 2037. I’m on Jeopardy, which is, incredibly still going, and even more incredibly, still hosted by an apparently immortal Alex Trebek. The category is “Histeria”, which Alex helpfully points...
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