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[Interview] Vulnerability, Getting People to Care About You, and Finding Your Voice

Last week I was interviewed by the fabulous Ling Wong of Business Soulwork on vulnerability in copywriting.

Well ... that was our jumping off point, but we talked about loads more things, including:

-- Why nobody cares about anything you write until you make them. (And how to make them.)

-- How heart-led sales copy can work really well, and what you need to do to make that happen.

-- Why "cruel to be kind" copywriting is for the birds.

-- How you can get a lot of your personality and emotions into your writing in a way that your readers loooove.

-- What you need to do to find your voice, and how most people get this seriously wrong.

-- And loads more of my best copywriting tips...

You can watch the video of the interview right here:

Enjoy! And if you have any questions, ask me below in the comments!

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