Well ... that was our jumping off point, but we talked about loads more things, including:
-- Why nobody cares about anything you write until you make them. (And how to make them.)
-- How heart-led sales copy can work really well, and what you need to do to make that happen.
-- Why "cruel to be kind" copywriting is for the birds.
-- How you can get a lot of your personality and emotions into your writing in a way that your readers loooove.
-- What you need to do to find your voice, and how most people get this seriously wrong.
-- And loads more of my best copywriting tips...
You can watch the video of the interview right here:
Enjoy! And if you have any questions, ask me below in the comments!
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