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[Guest Post!] How to Write the Perfect Guest Post Pitch

Guest posting is one of those things that everybody thinks they probably should be doing more of…but the whole process of putting a guest post pitch together can seem daunting. And the truth is, you can spend a lot of time and energy pitching guest posts that never pan out if you don’t know what you’re doing.

Good news: You can make the process much, much easier if you know how to write a decent cold pitch — and once you do start landing those posts, you can leverage those posts into a serious asset for your business.

It starts with knowing whether you should be pitching at all.

As you may have noticed, the Internet has become a much busier place these past couple of years. Which means that people don’t have a whole hell of a lot of mental bandwidth to spare.

 

You need to get a really good sense of whether a blog is even accepting pitches and guest posts before you take the time to write your pitch. There’s no particular secret to know here; most places that are accepting posts will have a page explicitly stating that.

 

If you can’t find it on their site, do a quick Google search along the lines of “[Site you want to guest post for] guest posting” and see if something comes up. Otherwise, check out their archives and social media feeds to see if they have any guest posts featured. If there’s nothing to let you know either way, then go ahead and pitch, if you really think that your idea is a fit. Just go into the process knowing that it’s a toss up.

OK, so you've decided it's a go. Now what?

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