There are some things that are taken as givens when you’re running a small business: having a website, developing a social media presence, and of course, blogging. It’s one of the first things that people tell you to do when you start a business — but when’s the last time you thought about WHY you blog?
If your first thought is “well, because I’m supposed to,” then strap in, because this post is about to shake up your content strategy.
Here’s the thing: every single thing you do in your business needs to have some sort of ROI (Return on Investment), blogging included.
Your content can be an incredibly powerful asset for your business, but only if you’re going about it intentionally, with clear end goals in mind and a process that lets you make the most of them. But the way most people do it, it’s random, the virtual equivalent of throwing spaghetti on the wall and seeing what sticks. And as you’re probably guessing, you can’t count on an ROI from random.
So what should you be doing to make sure that you’re getting an ROI on your content?
It’s all about setting good content goals.
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