Email marketing is one of those pillars of the online small biz space. After all, “the money is in the list!!” right? But look past the people who are always banging on about how they have 300 zillion people on their list and get open rates of 164% (and they can teach you how to get that too for just three payments of $1499)! You’ll see the real story: the many small business owners that just don’t get results from it.
A lot of people will tell you that it’s because email marketing is a spent force.
It’s true that email marketing isn’t working the same way that it did a few years ago. People have gotten incredibly savvy to the kind of commonly taught manipulative churn tactics as “the right way” to do email marketing.
But writing off email marketing just because the tactics that worked before aren’t working anymore is throwing the baby out with the bathwater. It can still be incredibly powerful as long as you approach it with the right mindset and tactics.
How to Create an Email Campaign that Actually Works
It starts with realizing that access to your list’s brain space is a privilege — every single time.
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