Content strategies are one of the top three things clients angst to me about. Everybody feels like they need one, everyone’s inundated by tips for creating these uber-complicated strategy spreadsheets that will supposedly increase your engagement by a zillion percent overnight, and everyone’s intimidated as hell by the whole process.
And while there are loads of ways that you can get super strategic with your content, what many people don’t realize is that you don’t have to have a massive spreadsheet or mountains of A/B test data to come up with a decent content strategy. (And unless you’re running a huge, complicated business, you probably don’t need that anyway.)
You can create a great basic content strategy just by asking yourself these three questions:
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